Kik Messenger on Windows Phone 7 boosts Android and iOS downloads
“It’s time for cross-platform apps to start paying attention to Windows Phone 7.” Those were the words of the Kik Interactive CEO, Ted Livingston. There are very few cross platform instant messaging apps in the Windows Phone 7 Marketplace that are worth the download. Kik Messenger is one of the few that is. The lack of competition from other popular messaging apps like Whatsapp in the Marketplace has boosted Kik Messenger’s registrations on other mobile platforms too.
Every Windows Phone 7 Kik registrar is worth 2.53 users (see image below). 
What this basically means is, for every Windows Phone 7 user that signs up for a Kik account, they refer 1.53 of their friends using Android or iOS to download the app. Which is commendable since Windows Phone 7 accounts for just 2% of the US mobile market (source – PDF).
Kik came up with the stats after monitoring the user growth of Kik Messenger on Android and iOS 5 weeks prior to the launch of the Windows Phone 7 app, and then comparing that to the stats logged in the month after the launch of the Windows Phone 7 app on June 28, 2011.
“Windows Phone users may be a small segment of the whole, but they bring with them all their friends on other mobile platforms, creating a huge and unanticipated spike in Kik activity.
It’s time for cross-platform apps to start paying attention to Windows Phone 7.”
This should hopefully mean more companies with cross platform apps pay attention and start developing for Windows Phone 7.
[Source TechCrunch]
